Effective today, John Hancock Investment Management and John Hancock Retirement will be known as Manulife John Hancock Investments and Manulife John Hancock Retirement, respectively. 

These brands have been part of Manulife Wealth & Asset Management for more than 20 years, and the company intends the name change to reflect a deeper integration of the Manulife brand.

In a conversation last month, Wayne Park, CEO of John Hancock Retirement, had referred to the upcoming name change, saying the rebranding reinforces the company’s commitment to the long term by emphasizing the strong parent, Manulife, and its global scale.

“I think it’s time to showcase the support,” he noted at the time, of Manulife’s scale and efficiencies. This support from the parent company will allow John Hancock to “be there for the long term” in what has been a consolidating marketplace.

“By aligning our brands under the Manulife John Hancock umbrella, we are showcasing the breadth of our investment capabilities and the global scale of our full franchise, while reinforcing our commitment to holistically delivering value to our clients,” said Paul Lorentz, Manulife Wealth & Asset Management’s president and CEO, in a statement. “This change not only pays tribute to the heritage and longevity of both brands but also provides clarity and insight into our global business, so investors have a clear understanding of the full scope of our offerings.”

As the wealth and asset management business of Manulife Financial Corp., Manulife Wealth & Asset Management provides global investment, financial advice and retirement plan services to 19 million individuals, institutions and retirement plan members worldwide, with $875 billion in assets under management and advisement.

Manulife Wealth & Asset Management’s institutional and investments businesses will continue to operate under the Manulife Investment Management brand globally, while the U.S. insurance business brand will continue to operate as John Hancock.