While Xcel Energy will continue to partner with the Wild, the existing arena naming rights agreement will end this summer after 25 years.
ST PAUL, Minn. — The Xcel Energy Center will be getting a new name.
While Xcel Energy will continue to partner with the Minnesota Wild, the existing arena naming rights will end this summer after a 25-year run.
According to the new agreement, which was announced on Tuesday, Xcel Energy will work closely with the Minnesota Wild’s community relations team to help grow the sport. Xcel has also agreed to provide grants to young and high school organizations, according to a press release.
“25 years ago, the Minnesota Wild and Xcel Energy were new brands in the region. Today, these two brands have become embedded in our community and our culture,” said Bob Frenzel, Xcel Energy chairman, president and CEO in a press release. “This new chapter with the Wild extends our commitment to the region and will serve to expand access to the sport of hockey so that more young girls and boys across the state can access and more fully engage in this wonderful sport.”
As for the arena name, the Wild intend to announce their new partner before the puck drops on the 2025-26 season.
“We are extremely thankful for our 25-year naming and team marketing rights partnership with Xcel Energy,” said Wild owner Craig Leipold in a press release. “Xcel Energy has been an incredible supporter of our team since our inaugural season, and we look forward to continuing to collaborate with them on a number of unique community initiatives as part of our new, long-term partnership.”
The Wild host the Anaheim Ducks on Tuesday night in a must-win game to ensure a postseason appearance. Should Minnesota lose in regulation and both the St. Louis Blues and Calgary Flames win out, Tuesday night’s game would likely be the last for the Wild under the Xcel Energy Center name.